Projects

Projects

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Projects 〰️

Private Equity Value Creation Podcast

Summary

The Private Equity Value Creation Podcast was built from scratch as a platform to spotlight private equity leaders and the strategies behind value creation. From concept to launch, I developed the systems that turned the show into a scalable thought leadership asset.

Work

    • Built a remote production workflow in Riverside with isolated track recording, local capture for lossless quality, and progressive uploads to mitigate connection issues.

    • Created a structured asset management framework with consistent naming conventions for raw footage, selects, edits, social clips, and final masters.

    • Established a standardized post production workflow including audio cleanup in Adobe Audition with noise reduction, EQ balancing, and loudness normalization.

    • Edited video in Premiere Pro with multi-cam sequencing, color correction, branded lower thirds, and motion graphics templates.

    • Developed standardized editing templates, export presets, and QA checklists to ensure consistency across episodes.

    • Developed standardized workflows for

      • Short form vertical video edits optimized for LinkedIn and YouTube

      • Carousel posts and executive summary threads

      • Newsletter features and blog adaptations

    • Managed an editorial calendar to sequence asset release over 1-2 episodes per week.

    • Designed a multi-platform distribution engine in Sprout Social.

    • Developed platform specific publishing workflows including optimized titles, keyword rich descriptions, native formatting, and strategic call to action placement.

    • Integrated UTM tracking and analytics dashboards to measure performance across impressions, retention, follower growth, and inbound opportunities.

    • Built a centralized analytics framework to track episode level and asset level performance across audio platforms, YouTube, and LinkedIn.

    • Developed a monthly reporting dashboard consolidating platform data into clear performance insights.

    • Created a feedback loop between analytics and production to continuously improve retention, distribution timing, and conversion outcomes.

Podcast cover art for 'Private Equity Value Creation' featuring a man in a black suit on a pink background, with a paper airplane and dashed line flight path.
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C-Level Marketing

Summary

C-Level Marketing was built to equip founders and senior leaders with the strategic marketing thinking focused on strategy, execution, and measurable growth. After validating demand through a live webinar, the program was converted into a scalable course by formalizing the curriculum, recording structured modules, and building systems to support long-term distribution and growth.

Work

    • Built and tested the webinar tech stack including platform configuration, registration workflows, automated reminder sequences, and CRM integration for attendee tracking.

    • Managed live production including host moderation, screen sharing setup, slide transitions, recording capture, and audio monitoring. Facilitated audience engagement through chat moderation, Q&A management, and real-time troubleshooting to ensure a seamless attendee experience.

    • Converted live Zoom recordings into a professional course by segmenting long form sessions into clearly defined modules. Edited out Q and A segments where necessary, refined transitions, and optimized lesson flow for self paced consumption.

    • Exported Google Slides as high resolution assets and incorporated them into Premiere Pro with dynamic zoom, motion keyframes, and branded templates.

    • Structured the platform with gated access, modular lesson navigation, embedded video hosting, and integrated quizzes to reinforce learning outcomes.

    • In parallel, distributed the full course on YouTube to maximize reach and brand authority.

Logo for Level Marketing with a large letter 'C' and the words 'Level Marketing' next to it in white text on a dark background.
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Wild Apricot Boot Camp

Summary

The Wild Apricot Boot Camp was built as an in-platform onboarding program designed to drive adoption of the platform’s most valuable and sticky features. Created specifically for new users, the program guided members through high-impact workflows to accelerate activation and long-term retention.

Work

    • Define targets users and identify the most sticky features tied to retention, such as memberships, events, payments, and automations.

    • Developed detailed scripts and shot lists aligned with platform workflows to ensure concise, outcome driven lessons.

    • Recorded high resolution screen captures using optimized display settings for clarity, ensuring UI readability and cursor precision. Captured voiceover with controlled microphone input levels and acoustic treatment to reduce room noise.

    • Segmented long recordings into concise, topic based modules. Trimmed friction points, pauses, and redundant explanations to improve pacing.

    • Integrated video modules inside the Wild Apricot dashboard, positioning lessons contextually alongside relevant features.

    • Collaborated with product to surface Boot Camp modules through in-app prompts, dashboard banners, and onboarding checkpoints.

    • Analyzed correlations between Boot Camp participation and core conversion events, such as enabling payments, launching events, or activating memberships.

    • Used behavioral data to identify friction points in both content and product flow. Adjusted video length, call to action placement, and module order to improve completion and conversion rates.

Cartoon orange with glasses and a leaf on top, holding a blue pencil with a pink eraser, smiling in front of a yellow and black tablet, with green plant leaves and abstract shapes in the background.
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Targeted Impact

Summary

Wild Apricot’s Targeted Impact served as a dedicated platform for industry experts to share strategies, best practices, and real-world experience with membership and nonprofit leaders. Structured as a free biweekly Q&A session, the initiative positioned Wild Apricot at the center of expert-driven education and community growth.

Work

    • Built and managed the webinar tech stack including registration pages, automated reminder sequences, CRM integration, and attendee tracking.

    • Conducted pre event technical rehearsals covering audio, screen share, recording capture, and contingency planning.

    • Led sound design and visual overlay production, enhancing audio clarity and creating branded on screen elements to elevate viewer experience and engagement.

    • Managed sound mixing and custom overlay design, ensuring polished audio quality and cohesive visual branding across all content assets.

    • Created and managed landing pages for on demand sessions and gated assets to drive registrations, capture leads, and extend content lifecycle.

    • Coordinated publishing calendars and cross channel promotion to ensure consistent audience touchpoints and sustained visibility.

    • Leveraged SEO, metadata optimization, and performance insights to increase discoverability, retention, and conversion.

Stylized graphic with the text 'Targeted Impact Episode 10' on a coral background with dotted pattern.
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Teach Quest Video Tutorials

Summary

Teach Quest is a gamified classroom management system designed to transform the traditional learning experience into an engaging, role-playing game (RPG)-inspired adventure.

For this project, I was responsible for producing the video tutorial suite for the platform — creating clear, engaging, and on-brand instructional content that guided both teachers and students through the Teach Quest experience.

Work

  • The intro and outro template was designed to immediately pull viewers into the Teach Quest universe — featuring animated sequences that echo the RPG aesthetic of the product, complete with dynamic motion graphics, character-driven visuals, and a carefully selected music track that sets an energetic, adventurous tone. The goal was to make every tutorial feel like the start of a new quest, priming students and educators alike to engage with the content that followed.

    • Edited and assembled raw footage into clean, structured tutorials optimized for in-product viewing — keeping pacing tight and content digestible for both teachers and students

    • Integrated on-screen graphics, callouts, and annotations to highlight key UI elements, making it easier for users to follow along with the platform's features in real time

    • Maintained a consistent editing style across the full video library so the content felt unified whether a user was watching their first tutorial or their tenth

Kids at school fighting a dragon that is breathing fire, with some kids holding swords and wands, and a blackboard with science and math formulas in the background.
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